AT&T's "Reach Out and Touch Someone" Campaign Did Well in the United

Multiple Choice

AT&T's "Reach out and touch someone" campaign did well in the United States,but not so well in Europe.What was the reason for this result?

A) Europeans tend to live close to other family members, so they have less need to call to keep in touch with one another.
B) European viewers weren't very familiar with the AT&T brand, so the company needed to develop a promotional strategy that overcame this limitation.
C) Americans are more interested in keeping in touch with loved ones.
D) European viewers found it overly sentimental.