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    BUSN Study Set 2
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    Exam 11: Part 2: Product and Promotion: Creating and Communicating Value
  5. Question
    To Promote a Product,buzz Marketing Is Essentially an Attempt to Harness
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To Promote a Product,buzz Marketing Is Essentially an Attempt to Harness

Question 70

Question 70

Multiple Choice

To promote a product,buzz marketing is essentially an attempt to harness the power of which of the following?


A) e-mail
B) missionary selling
C) computer viruses
D) word-of-mouth

Correct Answer:

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