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  3. Study Set
    Introduction to Business
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    Exam 11: Product and Promotion: Creating and Communicating Value
  5. Question
    Define the Terms Branding and Brand Equity, and Explain Their
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Define the Terms Branding and Brand Equity, and Explain Their

Question 217

Question 217

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Define the terms branding and brand equity, and explain their importance to today's businesses.

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At the most basic level, a brand is a pr...

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