Jennifer Is in Charge of Developing a Promotional Strategy for a New

Multiple Choice

Jennifer is in charge of developing a promotional strategy for a new product her company will soon introduce. She thinks word-of-mouth promotion is likely to be very effective and wants to keep the cost of the campaign relatively low. What is likely to be a key component of her campaign?

A) magazine advertisements
B) buzz marketing
C) television advertisements
D) sponsorships of major sporting events