Rapid Improvements in Digital Technology and the Rise of the Internet

Multiple Choice

Rapid improvements in digital technology and the rise of the Internet over the past 20 years have resulted in which of the following?

A) They have led to a decrease in the costs of marketing new products and services.
B) They have caused an increase in the costs of marketing new products and services.
C) They have shifted the balance of power away from customers and toward producers.
D) They have contributed to a movement away from mass customization and toward more emphasis on demographic marketing.