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    Business
  3. Study Set
    Introduction to Business
  4. Exam
    Exam 11: Product and Promotion: Creating and Communicating Value
  5. Question
    Unsought Products Are Those Goods and Services That Consumers Purchase
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Unsought Products Are Those Goods and Services That Consumers Purchase

Question 318

Question 318

True/False

Unsought products are those goods and services that consumers purchase only out of necessity. Traditionally, these products require little marketing and are quite easy to sell.

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