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  3. Study Set
    BUSN Study Set 2
  4. Exam
    Exam 11: Part 1: Product and Promotion: Creating and Communicating Value
  5. Question
    Information Used to Create Successful Promotional Messages Must Flow Not
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Information Used to Create Successful Promotional Messages Must Flow Not

Question 139

Question 139

True/False

Information used to create successful promotional messages must flow not only from the top down but also from the bottom up and laterally across divisions and departments.

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