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  3. Study Set
    BUSN Study Set 2
  4. Exam
    Exam 11: Part 1: Product and Promotion: Creating and Communicating Value
  5. Question
    BMW and Chanel No
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BMW and Chanel No

Question 141

Question 141

True/False

BMW and Chanel No.5 have both used minimovies,complete with top-level talent,to create a new cachet for their products.

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