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    Introduction to Business
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    Exam 11: Product and Promotion: Creating and Communicating Value
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    Advergaming Is the Strategy of Using Sweepstakes (Such as the Publishers
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Advergaming Is the Strategy of Using Sweepstakes (Such as the Publishers

Question 119

Question 119

True/False

Advergaming is the strategy of using sweepstakes (such as the Publishers Clearing House Sweepstakes) and games (such as McDonald's Monopoly game) to generate interest in a company's products.

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