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When Conducting Exploratory Research Overseas in a Country Such as Saudi

Question 10

Multiple Choice

When conducting exploratory research overseas in a country such as Saudi Arabia on the topic of attitudes toward household appliances,it would be most effective to conduct ________.


A) focus groups by gender
B) only secondary data collection
C) focus groups composed of both males and females
D) interviews with several in-country experts now living in the United States
E) one-on-one depth interviews matching respondents and interviewers by gender

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