Exploratory Research Should NOT Be Used for Which of the Following

Multiple Choice

Exploratory research should NOT be used for which of the following situations that Adidas may face ________.

A) to understand purchase and consumption behavior of heavy users of athletic shoes
B) to understand the positive impact of celebrity endorsements on its image
C) to investigate the reasons why Adidas has a lower market share as compared to Nike in the United States
D) to develop a profile of the target market in order to make advertising placement decisions
E) to develop hypotheses - Are heavy users of athletic shoes more brand conscious than light users?