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    Basic Marketing Research Study Set 1
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    Exam 5: Exploratory Research Design: Syndicated Sources of Secondary Data
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    Purchase Panels Are Used Primarily for All of the Following
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Purchase Panels Are Used Primarily for All of the Following

Question 68

Question 68

Multiple Choice

Purchase panels are used primarily for all of the following purposes EXCEPT:


A) forecasting sales.
B) establishing consumer profiles.
C) evaluating test markets.
D) forecasting market share
E) establishing advertising rates.

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