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    Basic Marketing Research Study Set 1
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    Exam 5: Exploratory Research Design: Syndicated Sources of Secondary Data
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    ________ Are Data Obtained by Passing Merchandise Over a Laser
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________ Are Data Obtained by Passing Merchandise Over a Laser

Question 66

Question 66

Multiple Choice

________ are data obtained by passing merchandise over a laser scanner that reads the UPC code from the packages.


A) Scanner data
B) Secondary data
C) Qualitative data
D) Modular data
E) Cashier data

Correct Answer:

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