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    Basic Marketing Research Study Set 1
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    Exam 5: Exploratory Research Design: Syndicated Sources of Secondary Data
  5. Question
    Scanner Data That Provides Information on Purchases by Brand,size,price,and Flavor
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Scanner Data That Provides Information on Purchases by Brand,size,price,and Flavor

Question 5

Question 5

Multiple Choice

Scanner data that provides information on purchases by brand,size,price,and flavor or formulation are called ________.


A) segmenting data
B) volume-tracking data
C) secondary data
D) modular data
E) audiologs

Correct Answer:

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