Multiple Choice
Which of the following practices might be unethical?
A) the use of secondary data alone when the research requires primary data collection
B) the client is billed a fixed fee for the project
C) the unnecessary collection of expensive primary data when the research problem can be addressed based on secondary sources alone
D) both A and C are correct
Correct Answer:

Verified
Correct Answer:
Verified
Q2: Household purchases are recorded through electronic scanners
Q3: Syndicated data are data that are collected
Q4: Relatively precise information at the retail and
Q5: Scanner data that provides information on purchases
Q6: In a short essay,list and discuss the
Q8: Scanner panels collect scanner data wherein panel
Q9: Companies that collect and sell common pools
Q10: Nielsen's volume-tracking data service is called InfoScan.
Q11: The primary use for media panels is
Q12: Scanner data that provides information on purchases