If a Company Is Interested in Determining the In-Store Shelf

Multiple Choice

If a company is interested in determining the in-store shelf exposure of their brand versus competitive brands,the most effective way to obtain this information is via:

A) scanner data.
B) in-store intercepts where consumers were observed purchasing a product in a particular category.
C) telephone interviews with individuals who made a recent category.
D) an audit.
E) panel data from individuals in the interested category.