Multiple Choice
Informed consent is an ethical principal ________.
A) applying to the contracts between clients and research agencies.
B) applying primarily to syndicate firms.
C) dealing with requests for social security numbers from respondents.
D) where retailers don't take title to goods until they are purchased by customers.
E) requiring researchers to avoid both uninformed and misinformed participation in marketing research projects.
Correct Answer:

Verified
Correct Answer:
Verified
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Q9: Companies that collect and sell common pools
Q10: Nielsen's volume-tracking data service is called InfoScan.
Q11: The primary use for media panels is
Q12: Scanner data that provides information on purchases
Q14: In a short essay,describe the uses of
Q15: If a company is interested in determining
Q17: A disadvantage for which of the following
Q18: Information gathered from social media is used
Q18: An advantage of which of the following