Multiple Choice
Which of the following statements is not an advantage of online focus groups?
A) The researcher can reach segments that are usually hard to survey.
B) Researchers can re-contact group participants at a later date.
C) The cost of the online focus group is much less.
D) Only people that have and know how to use a computer can participate.
Correct Answer:
Verified
Correct Answer:
Verified
Q100: In word association,responses are analyzed by calculating
Q101: According to Table 5.1 in the text,which
Q102: Discuss the major advantage of projective techniques
Q103: Often the amount of information generated while
Q104: GlaxoSmithKline Consumer Healthcare used the picture response
Q106: The structured and direct form of questioning
Q107: Unlike traditional focus groups,online focus group participation
Q108: An indirect qualitative projective technique is best
Q109: When conducting international marketing research,focus group moderators
Q110: During depth interviews,probing is of critical importance