Solved

In Marketing Research,________ Are Used Both to Measure Attitudes and Opinions,and

Question 98

Multiple Choice

In marketing research,________ are used both to measure attitudes and opinions,and as index numbers.

A) nominal scales
B) ordinal scales
C) interval scales
D) ratio scales
E) random scales

Related Questions

Q35: All the primary scales and all the

Q77: Preference rankings,market position,and social class are examples

Q88: According to the text,noncomparative scales are also

Q89: According to the text,the constant sum should

Q90: The generation of a continuum upon which

Q92: A comparative scaling technique in which a

Q93: According to the text,_ means that there

Q95: Because the zero point is fixed in

Q96: Which of the following is NOT a

Q97: According to the text,comparative scaling is sometimes