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    Exam 9: Measurement and Scaling: Fundamentals and Comparative Scaling
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    A ________ Is One of the Two Types of Scaling
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A ________ Is One of the Two Types of Scaling

Question 10

Question 10

Multiple Choice

A ________ is one of the two types of scaling techniques in which there is direct comparison of stimulus objects with one another.


A) random scale
B) nonrandom scale
C) comparative scale
D) noncomparative scale
E) direct scale

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