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  3. Study Set
    Basic Marketing Research Study Set 1
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    Exam 9: Measurement and Scaling: Fundamentals and Comparative Scaling
  5. Question
    The Most Complex of the Primary Scales of Measurement Is
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The Most Complex of the Primary Scales of Measurement Is

Question 13

Question 13

True/False

The most complex of the primary scales of measurement is the ratio scale.

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