Multiple Choice
________ is the most widely used scaling technique in marketing research.
A) Comparative scaling
B) Noncomparative scaling
C) Random scaling
D) Nonmetric scaling
E) Substantive scaling
Correct Answer:
Verified
Correct Answer:
Verified
Related Questions
Q46: Discuss measurement and scaling.What are they and
Q65: The most complex of the primary scales
Q66: In developing countries,which of the following scales
Q67: An advantage of rank order scaling is
Q68: A scale that has distance also has
Q69: A noncomparative scale is one of the
Q71: According to the text,comparative scaling is sometimes
Q72: Permissible statistics for interval scaled data include
Q73: In a short essay,discuss the difference between
Q74: The scaling techniques commonly used in marketing