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    Basic Marketing Research Study Set 1
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    Exam 9: Measurement and Scaling: Fundamentals and Comparative Scaling
  5. Question
    A Noncomparative Scale Is One of the Two Types of Scaling
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A Noncomparative Scale Is One of the Two Types of Scaling

Question 69

Question 69

True/False

A noncomparative scale is one of the two types of scaling techniques in which there is direct comparison of stimulus objects with one another.

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