Multiple Choice
A comparative scaling technique in which respondents are presented with several objects simultaneously and asked to order or rank them according to some criterion is called ________.
A) rank order scaling
B) paired comparison scaling
C) constant sum scaling
D) semantic differential scaling
E) semantic meaning scaling
Correct Answer:

Verified
Correct Answer:
Verified
Q9: When we measure the perceptions,attitudes,and preferences of
Q59: Temperature scales such as Celsius and Fahrenheit
Q60: Which of the following comparative scaling techniques
Q61: A comparative scaling technique in which a
Q63: Which of the following is NOT true
Q65: The most complex of the primary scales
Q66: In developing countries,which of the following scales
Q67: An advantage of rank order scaling is
Q68: A scale that has distance also has
Q69: A noncomparative scale is one of the