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    Advertising and Promotion Study Set 1
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    Exam 6: Market Segmentation, positioning, and the Value Proposition
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    In STP Marketing,the Term          Refers to an Attempt to Give
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In STP Marketing,the Term          Refers to an Attempt to Give

Question 56

Question 56

Multiple Choice

In STP marketing,the term          refers to an attempt to give a brand a certain meaning relative to its competitors.


A)  segmentation 
B)  redistribution 
C)  positioning 
D)  targeting

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