Which of the Following Is True of Segment Selection

Multiple Choice

Which of the following is true of segment selection? 

A)  The number of heavy users in a segment is usually very large. 
B)  It is enough to assess the size of a segment to select it as a company's target segment. 
C)  Growth potentials for all segments are generally very low. 
D)  Marketers are inclined to devote resources to segments projected for dramatic growth.