menu-iconExamlexExamLexServices

Discover

Ask a Question
  1. All Topics
  2. Topic
    Business
  3. Study Set
    Advertising and Promotion Study Set 1
  4. Exam
    Exam 6: Market Segmentation, positioning, and the Value Proposition
  5. Question
    _____ Is a Term That Advertisers Created in the Mid-1960s
Solved

_____ Is a Term That Advertisers Created in the Mid-1960s

Question 49

Question 49

Multiple Choice

_____ is a term that advertisers created in the mid-1960s to refer to a form of research that emphasizes the understanding of consumers' activities,interests,and opinions.


A)  Demographics 
B)  Geodemographics 
C)  Psychographics 
D)  Micrographics

Correct Answer:

verifed

Verified

Unlock this answer now
Get Access to more Verified Answers free of charge

Related Questions

Q44: Scenario 6-3<br>Keds has been trying to turn

Q45: Scenario 6-2<br>Sunshine Meals Inc. is a company

Q46: Scenario 6-1<br>Headquartered in Boston, Gillette is a

Q47: Scenario 6-4<br>Jay and Carrie Garrett operate a

Q48: What are the disadvantages of the heavy-user

Q50: Scenario 6-4<br>Jay and Carrie Garrett operate a

Q51: What is a value proposition? Explain why

Q52: Scenario 6-3<br>Keds has been trying to turn

Q53: Scenario 6-4<br>Jay and Carrie Garrett operate a

Q54: Scenario 6-5<br>Madison State University has a reputation

Examlex

ExamLex

About UsContact UsPerks CenterHomeschoolingTest Prep

Work With Us

Campus RepresentativeInfluencers

Links

FaqPricingChrome Extension

Download The App

Get App StoreGet Google Play

Policies

Privacy PolicyTerms of ServiceHonor CodeCommunity Guidelines

Scan To Download

qr-code

Copyright © (2025) ExamLex LLC.

Privacy PolicyTerms Of ServiceHonor CodeCommunity Guidelines