_____ Involves the Overlapping of Four Important Factors: Current Relevance to the Consumer,credibility

Multiple Choice

_____ involves the overlapping of four important factors: current relevance to the consumer,credibility or consumer belief in the brand,differentiation or a recognition of uniqueness,and "stretch" or the potential for consumer relevance over time.

A)  SWOT analysis 
B)  Competitive field 
C)  Brand opportunity  
D)  Niche marketing