A Potential Downside of a Heavy-User-Focused Segmentation Plan Is That

Multiple Choice

A potential downside of a heavy-user-focused segmentation plan is that: 

A)  there may be a relatively small number of people in the segment. 
B)  heavy users usually require constant encouragement to keep consuming a product. 
C)  heavy users do not differ significantly from infrequent users in terms of their motivations to consume. 
D)  it shifts focus to old consumers who quit.