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    Advertising and Promotion Study Set 1
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    Exam 6: Market Segmentation, positioning, and the Value Proposition
  5. Question
    Alluring Is a Company That Manufactures Cosmetic Products
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Alluring Is a Company That Manufactures Cosmetic Products

Question 21

Question 21

True/False

Alluring is a company that manufactures cosmetic products.It claims to have the most innovative and scientific formula of the makeup.To be internally consistent,the company should invest in a better Research and Development department to continue product innovation.

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