Multiple Choice
Lion Inc.,a manufacturer of shampoo,offers two product lines,each catering to a distinct segment.Its most popular brand targets women who want hair that will shine for days after a wash while blocking the sun's rays.With this brand,the company targets a niche market of women who are looking for shine and UV protection.What type of segmentation is Lion Inc.using?
A) Benefit segmentation
B) Heavy-user-focused segmentation
C) Positioning segmentation
D) Geographic segmentation
Correct Answer:
Verified
Correct Answer:
Verified
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