Multiple Choice
Jingles and slogans are linked to a concept called ______, that is,they encourage repetition because they are catchy or prone to being repeated.
A) rehearsal
B) periodicity
C) looping
D) isochronism
Correct Answer:

Verified
Correct Answer:
Verified
Q65: An advertiser advertises exercise machines on late-night
Q66: Scenario 10-2<br>Advertisers have a wide choice of
Q67: In the context of advertising,which of the
Q68: _help(s)explain how consumers rely on opinions or
Q69: Social roles-e.g.,mother,father,romantic partner-and the consumer's inadequacies and
Q71: A slogan is a(n) linked to a
Q72: Feel-good ads sometimes focus on positive feelings,in
Q73: The main objective of USPs is to
Q74: The concept of message strategy refers to
Q75: Advertisements that use the USP concept link