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    Advertising and Promotion Study Set 1
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    Exam 10: Creative Message Strategy
  5. Question
    Jingles and Slogans Are Linked to a Concept Called ______, That
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Jingles and Slogans Are Linked to a Concept Called ______, That

Question 70

Question 70

Multiple Choice

Jingles and slogans are linked to a concept called ______, that is,they encourage repetition because they are catchy or prone to being repeated.


A)  rehearsal 
B)  periodicity 
C)  looping 
D)  isochronism

Correct Answer:

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