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    Advertising and Promotion Study Set 1
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    Exam 10: Creative Message Strategy
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    The Main Objective of USPs Is to Link the Key
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The Main Objective of USPs Is to Link the Key

Question 73

Question 73

Multiple Choice

The main objective of USPs is to link the key attribute(s) to the: 


A)  brand name. 
B)  social role. 
C)  service. 
D)  negative consequences of not using the brand.

Correct Answer:

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