Multiple Choice
The main objective of USPs is to link the key attribute(s) to the:
A) brand name.
B) social role.
C) service.
D) negative consequences of not using the brand.
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q68: _help(s)explain how consumers rely on opinions or
Q69: Social roles-e.g.,mother,father,romantic partner-and the consumer's inadequacies and
Q70: Jingles and slogans are linked to a
Q71: A slogan is a(n) linked to a
Q72: Feel-good ads sometimes focus on positive feelings,in
Q74: The concept of message strategy refers to
Q75: Advertisements that use the USP concept link
Q76: Scenario 10-4<br>In the "Chicago Shopping" section of
Q77: What is message strategy? How is it
Q78: In a successful humor ad,the joke or