Multiple Choice
Scenario 11-4
You are a production assistant working on a 30-second television spot for Happy Heart Hound, an all-natural gourmet dog food for puppies. The client wants to emphasize the healthful ingredients as well as the "happy and fun-loving" nature of the product.
-(Scenario 11-4) One of the ideas in an early brainstorming session was to start the Happy Heart Hound commercial with a quick series of adorable,playful puppies wearing heart-shaped sunglasses.Which of the following guidelines for effective television advertising does this hope to demonstrate?
A) Showing the brand
B) Coordinating the audio and the visual
C) Using an attention-getting opening
D) Emphasizing the audio
Correct Answer:
Verified
Correct Answer:
Verified
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