Multiple Choice
Which of the following are the five techniques used in preparing body copy?
A) Celebrity, narrative, slogan, straight-line, and teaser
B) Social, multicultural, response, evaluative, and dialogue
C) Straight-line, dialogue, testimonial, narrative, and direct response
D) Testimonial, narrative, evaluative, developmental, and thumbnail
Correct Answer:
Verified
Correct Answer:
Verified
Q4: Layout is the term used for the
Q5: The overall visual impact of illustration relies
Q6: A guideline for television or video is
Q7: Scenario 11-5<br>A hospital is attempting to change
Q8: The copy approval process is important.
Q10: Though traditionally the creative team has consisted
Q11: The director may want to work with
Q12: The body copy is the textual component
Q13: The last step in the preproduction stage
Q14: A copywriter not only has to fulfill