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A Copywriter Not Only Has to Fulfill All the Responsibilities

Question 14

Multiple Choice

A copywriter not only has to fulfill all the responsibilities of proper information inclusion based on creative platform and strategy decisions,but also has to: 


A)  carefully fit all the information within, between, and around the display.  
B)  sell the product and entertain the audience. 
C)  tell the same story with the audio and the video. 
D)  ensure that the consumer has a voice in the creative planning.

Correct Answer:

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