Multiple Choice
A copywriter not only has to fulfill all the responsibilities of proper information inclusion based on creative platform and strategy decisions,but also has to:
A) carefully fit all the information within, between, and around the display.
B) sell the product and entertain the audience.
C) tell the same story with the audio and the video.
D) ensure that the consumer has a voice in the creative planning.
Correct Answer:

Verified
Correct Answer:
Verified
Q9: Which of the following are the five
Q10: Though traditionally the creative team has consisted
Q11: The director may want to work with
Q12: The body copy is the textual component
Q13: The last step in the preproduction stage
Q15: A television commercial for a food product
Q16: An agency is creating a new print
Q17: When analyzing the various elements of type,the _ refers
Q18: A slogan is a short identifying phrase
Q19: An advertiser and advertising agency are in