Multiple Choice
Which of the following is a difference between interactive and noninteractive media?
A) Interactive media are less user-directed, while noninteractive media are more user-directed.
B) In interactive media, the audience has less incentive to read copy, while in noninteractive media they have more incentive.
C) Most interactive media copy is indirect response, while all noninteractive media is direct response.
D) In interactive media, the audience is more likely to seek out the ads, while in noninteractive media, they are not.
Correct Answer:

Verified
Correct Answer:
Verified
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