Multiple Choice
Which of the following is a tendency of eye movement that occurs when a person views a print advertisement?
A) From left to right, up to down, and from light to dark
B) From right to left and dark to light
C) From white to color and from small to big
D) From right to left and from light to dark
Correct Answer:
Verified
Correct Answer:
Verified
Q21: Which of the following is true of
Q22: One reason why television is such an
Q23: Type fonts are seen in _ basic typeface
Q24: _ can save a lot of time
Q25: The idea of audience is different in
Q27: In a print ad,the subhead serves the
Q28: An account planner: <br>A) is more likely to suggest
Q29: In television advertising,the visual is important only
Q30: Just like early TV commercials,early cyber ads
Q31: In radio spots,the copy should have less