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    Advertising and Promotion Study Set 1
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    Exam 11: Executing the Creative
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    In Radio Spots,the Copy Should Have Less Focus Than Any
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In Radio Spots,the Copy Should Have Less Focus Than Any

Question 31

Question 31

True/False

In radio spots,the copy should have less focus than any musical pieces; otherwise,the copy can easily overwhelm the persuasive elements of these ads.

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