Multiple Choice
Scenario 11-4
You are a production assistant working on a 30-second television spot for Happy Heart Hound, an all-natural gourmet dog food for puppies. The client wants to emphasize the healthful ingredients as well as the "happy and fun-loving" nature of the product.
-(Scenario 11-4) This television shoot involves a lot of people and is a complex,collaborative effort.Who among the following is most likely to be in charge of the set?
A) The film director
B) The account executive
C) The chief creative
D) The agency producer
Correct Answer:
Verified
Correct Answer:
Verified
Q29: In television advertising,the visual is important only
Q30: Just like early TV commercials,early cyber ads
Q31: In radio spots,the copy should have less
Q32: For social media,copywriting for _ is most
Q33: In very large print,centered at the top
Q35: Each shoot has its own tempo and
Q36: Scenario 11-3<br>A 30-second TV spot for Ivory
Q37: As a way to energize the creative
Q38: Before the day of a shoot,prelight,blocking,and other
Q39: The whole purpose of good body copy