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    Advertising and Promotion Study Set 1
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    Exam 17: Integrating Direct Marketing and Personal Selling
  5. Question
    With the Growing Concern About Fragmenting Markets and the Diminishing
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With the Growing Concern About Fragmenting Markets and the Diminishing

Question 23

Question 23

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With the growing concern about fragmenting markets and the diminishing effectiveness of traditional media in reaching those markets,many advertisers are investing in direct marketing programs for more precision in targeting and measuring results.

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