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A Suburban Country Club Contacts Each Member Who Holds a Pool

Question 20

Multiple Choice

A suburban country club contacts each member who holds a pool membership to inquire if they would also be interested in purchasing a golf membership.The country club personnel are using their marketing database for                                               .


A)  personal selling 
B)  creative selling  
C)  marcom selling  
D)  cross-selling

Correct Answer:

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