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    Exam 7: Consumer Choice: Utility Theory and Insights From Neuroscience
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    People Make Different Choices Because They Differ in Ways That
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People Make Different Choices Because They Differ in Ways That

Question 7

Question 7

Multiple Choice

People make different choices because they differ in ways that are relevant to consumer decision.Which of the following are those ways?


A) strength of their gut feeling
B) weakness of the activity in the NAcc
C) cognitive weighting
D) A and C are correct.

Correct Answer:

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