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    Exam 7: Consumer Choice: Utility Theory and Insights From Neuroscience
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    Why Are Humans Subject to Present Bias
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Why Are Humans Subject to Present Bias

Question 9

Question 9

Multiple Choice

Why are humans subject to present bias?


A) They overestimate their future consequences.
B) They ignore the gut feeling.
C) They underestimate their future consequences.
D) They do a good job imagining the strength of future gut feeling.

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