Multiple Choice
Sony produces televisions and computers and sells them through electronics stores.In a marketing channel,Sony would best be described as a ________.
A) trading company
B) manufacturer
C) wholesaler
D) distributor
E) retailer
Correct Answer:
Verified
Correct Answer:
Verified
Q26: Discuss the relationship between channel power and
Q27: Which term refers to value-added services and
Q28: Martin,a channel manager for an appliance manufacturer,needs
Q29: Which of the following is most likely
Q30: Channel logistics relates to processing and tracking
Q32: Differentiate between the three general types of
Q33: Which of the following is LEAST likely
Q34: Which statement is most likely true about
Q35: Which term refers to reducing the use
Q36: Audrey works as a manufacturers' representative for