Question 1

Which statement about market segments is most likely true?

Accepted Answer

A)  Most end-users are highly service-sensitive and highly price-insensitive. 
B)  In most cases, the same channel strategy satisfies the needs of all segments. 
C)  A segment's demand for service outputs is typically unrelated to price factors. 
D)  End-users in a segment make trade-offs between product attributes, service outputs, and price. 
E)  Service outputs are more relevant to segment end-users in the business marketplace than in the consumer marketplace.

Question 2

When developing a marketing channel strategy,which of the following should be determined first?

Accepted Answer

A)  product features 
B)  end-user demands 
C)  service capabilities 
D)  technological capabilities 
E)  number of channel members

Question 3

What is the most likely result of bulk breaking?

Accepted Answer

A)  consumers purchasing large lots at high costs 
B)  end-users minimizing search time and costs 
C)  wholesalers maintaining steady stock levels 
D)  end-users carrying less unnecessary inventory 
E)  service providers offering more flexibility

Question 4

Which term refers to the benefits of marketing channel systems,such as reduced storage costs,increased product varieties,and faster deliveries?

Accepted Answer

A)  service outputs 
B)  end-user segments 
C)  spatial conveniences 
D)  product assortments 
E)  customization features

Question 5

End-users represent the demand component of marketing channels.

Accepted Answer

A) True 
 B)False

Question 6

On Saturday,Dana,who wants to replace the floor in her living room,attended a do-it-yourself class at Home Depot about tile installation.Which service output demand is Home Depot most likely trying to satisfy?

Accepted Answer

A)  waiting time 
B)  bulk breaking 
C)  spatial convenience 
D)  customer service 
E)  information sharing

Question 7

Vending machines and community shopping centers are intended to satisfy consumer demands for ________.

Accepted Answer

A)  information sharing 
B)  spatial convenience 
C)  customer service 
D)  delivery time 
E)  bulk breaking

Question 8

What are the three basic steps for segmenting end-users based on service output demands?

Accepted Answer

The answer of What are the three basic steps for...

Question 9

When expanding into global markets,which of the following almost always needs to occur?

Accepted Answer

A)  standardizing advertising campaigns 
B)  modifying packaging designs 
C)  segmenting end-users' needs 
D)  altering promotional efforts 
E)  localizing marketing activities

Question 10

When grouping end-users according to service output needs,it is important to segment the market based on how end-users want to buy a product.

Accepted Answer