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    Marketing Channel Strategy
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    Exam 2: End-User Analysis: Segmenting and Targeting
  5. Question
    What Is the Most Likely Goal of Targeting a Channel
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What Is the Most Likely Goal of Targeting a Channel

Question 31

Question 31

Multiple Choice

What is the most likely goal of targeting a channel segment?


A) building new channels
B) gaining sales and profits
C) identifying customer needs
D) evaluating channel members
E) implementing service strategies

Correct Answer:

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