Which of the Following Statements About Channel Intensity Is Most

Multiple Choice

Which of the following statements about channel intensity is most likely true?

A) The more intensively a manufacturer distributes its brand in a market, the more the manufacture can influence how channel members perform marketing channel functions.
B) To control channel functions and their performance, the manufacturer needs to refrain from blanketing or saturating distribution outlets.
C) A channel intensity strategy primarily addresses whether to outsource channel functions or to engage in vertical integration.
D) Saturation is an extreme version of dual distribution that is rarely employed by manufacturers due to monopoly concerns.
E) Total saturation of a trading area is a common channel intensity strategy used by manufacturers.