Gomez Ford Maintains a Web Site That Provides Car Shoppers

Multiple Choice

Gomez Ford maintains a Web site that provides car shoppers with the prices and specifications of all the cars the dealership has in stock.Car shoppers can also negotiate with Gomez salespeople via e-mail to get the best deals on cars.By offering customers the ability to gather information and negotiate online,Gomez Ford has most likely ________.

A) reassured channel partners
B) offered branded variants
C) modified the channel format
D) increased transaction costs
E) engaged in niche marketing