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    Marketing Channel Strategy
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    Exam 5: Designing Channel Structures and Strategies
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    Which of the Following Is Most Likely Exemplified by Sony
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Which of the Following Is Most Likely Exemplified by Sony

Question 2

Question 2

Multiple Choice

Which of the following is most likely exemplified by Sony setting up "boutiques" in upscale malls for the purpose of attracting female shoppers?


A) demonstration argument
B) piggybacking channels
C) upstream forecasting
D) cherry-picking
E) selectivity

Correct Answer:

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